Our services
Volume, where it creates margin.
More visibility, lower commissions, a better guest mix, corporate clients and OTA negotiations. Optimise your occupancy rate without sacrificing your average rate.
The issue
A full hotel can easily be losing money.
Occupancy rate remains the most watched and the most misleading indicator. It says nothing about the price at which rooms were sold, nor about what each channel cost to sell them. Two properties with the same occupancy rate can have completely different net margins.
Our job is to put distribution costs back into the equation, channel by channel, segment by segment, to achieve the best possible RevPAR net of commissions.
This probably applies to you if
- The OTA share keeps growing without your net revenue following suit.
- You can't put a figure on what each channel really costs you, including commissions and fees.
- Your revenue volume is too low compared with your competitors.
What we do
What the service includes.
- 01
Channel mapping
Volume, average rate and actual cost per channel, including commissions, bank charges and discounts.
- 02
Distribution strategy
Which channel to open, in which season, when to close it again, for which segment and at what price level.
- 03
OTA selection
Bespoke selection of the distribution partners to connect, based on the hotel's configuration.
- 04
Guest mix
Balancing leisure, business, groups and long stays according to the period.
- 05
Corporate and group accounts
Review of corporate contracts and advice on renewing or renegotiating them.
- 06
Direct sales structure
Rollout of our rate structure designed to drive direct booking conversion.
How it works
How a project unfolds.
- 01
Mapping
We measure what each channel brings in and what it costs, using real data.
- 02
Trade-offs
Together, we decide which channels to prioritise, limit or close, depending on the period.
- 03
Rate structure
We roll out our structure to boost your direct sales all year round.
- 04
Follow-up
We manage your distribution strategy every day, 7 days a week, all year round.
Our other areas of expertise
- Discover
Revenue management
Demand forecasting, dynamic pricing and daily RevPAR management. We treat your price as an asset, not as an adjustment variable.
- Discover
Digital transformation
PMS, channel manager, booking engine: we put your ecosystem back to work for direct sales.
- Discover
Consulting
Diagnosis, repositioning, support for senior management and team upskilling. For the decisions that can't be made in a spreadsheet.
Contact
Let's talk about your performance.
An initial thirty-minute conversation is all it takes to review your hotel, your challenges and your goals.
- contact@lewys.fr
- Phone
- +33 (6) 59 59 19 00