+22% revenue for a Paris hotel

Paris: growing a hotel already at 100% occupancy

Client: Independent hotel

Location: Paris, 4th arrondissement

Engagement: revenue management, distribution and performance management

Background

This Paris hotel runs at close to 100% occupancy all year round. In that situation, filling more rooms is no longer an option: growth has to come from rate, the quality of the distribution mix and additional revenue. That was the challenge entrusted to Lewys: to grow a hotel that, on the face of it, was already running at full capacity.

What we did

• Pricing strategy and revenue management
• Daily pricing management based on demand and Paris events
• Balancing occupancy and ADR to maximise RevPAR
• Anticipating demand peaks (events, seasonality, short booking window)

Rebalancing distribution

• Growing direct bookings versus the OTAs
• Reducing dependence on platforms and the associated commissions
• Optimised visibility across all channels

Ancillary revenue growth

• Promoting extras (breakfast, services, add-on sales)
• Coaching the team on upselling levers

Performance and quality tracking

• Comprehensive monthly reporting: KPIs, market analysis, forecasts
• Online reputation monitoring on Booking, Expedia, Google and TripAdvisor
• Operational recommendations to reconcile higher rates with guest satisfaction

The results

September 2026 (vs last year):

• Total revenue: +22%
• ADR: +17%
• RevPAR: +19%
• Occupancy: 98%
• Direct booking share: from 8% to 19%

January to September 2026 (vs last year)

• +€145,000 in additional revenue, or +9%
• Ancillary revenue: +35%

And the momentum continues: October opens with a 35% lead in revenue already on the books compared with last year.