Plouescat: €239 RevPAR on the Brittany coast
+32% RevPAR in September, +16% across the whole season. On the Brittany coast, every night counts when it comes to capturing value right up to the last day.
Levers used
- Revenue management
- Seasonality
Plouescat: €239 RevPAR on the Brittany coast
Client: 3-star hotel affiliated with a voluntary hotel chain
Location: Plouescat (Finistère), on the seafront
Engagement: revenue management, offer restructuring and distribution
Background
On the north coast of Finistère, the hotel operates in a highly seasonal market. Most of its revenue is made over a few weeks of peak demand, and every night counts. The challenge entrusted to Lewys: fill the hotel while selling every room at its true value, to make the most of its exceptional location.
What we did
- Restructuring the offer
- On-site visit and complete overhaul of the room categories
- Showcasing the most sought-after rooms (view, comfort, location)
- A clearer offer for guests, better monetised for the hotel
Pricing strategy and revenue management
- Dynamic pricing management throughout the season
- Fine-tuned trade-off between occupancy and ADR to maximise RevPAR
- Anticipating demand peaks to capture value at the right moment
Distribution
- Optimised visibility across all sales channels
- Growing direct bookings to limit commissions
The result
A RevPAR of €239 achieved. A remarkable level for a seaside hotel in Brittany, reflecting the right balance between high occupancy and well-optimised rates. Proof that, with a rethought offer and rigorous management, a hotel can fully realise the potential of its market.
Results
- +16%
- in RevPAR over the whole season.
- +11points
- in occupancy (vs last year).
- +32%
- in RevPAR in September 2026 (vs last year).
Figures recorded on this engagement, over the period stated. They are not indicative of results achieved at any other property.
