ibis & ibis budget duo: two neighbouring hotels, one strategy
Two neighbouring Accor hotels, one strategy: +€61k in revenue over the summer. Coordinating rather than competing.
Levers used
- Distribution
- Revenue management
ibis & ibis budget duo: two neighbouring hotels, one strategy
Client: An ibis and an ibis budget (Accor group)
Location: Côtes-d'Armor (Brittany)
Engagement: coordinated revenue management, offer restructuring and ancillary revenue growth
Background
Two Accor hotels side by side, in two different segments: an ibis in economy and an ibis budget in super-economy. Well managed, they complement each other. Poorly coordinated, they compete and take each other's guests. The challenge entrusted to Lewys: run both properties as a true duo, so that each captures its own clientele and the pair grows as a whole.
What we did
- Restructuring the offer
- On-site visit and overhaul of the room categories at both hotels
- Clear positioning of the ibis and the ibis budget to avoid cannibalisation
- A clear offer for guests, from entry level to superior comfort
Coordinated revenue management
- Pricing strategy designed for the duo as a whole, not hotel by hotel
- Controlled price gap between the two brands to steer each guest to the right hotel
- Daily management based on leisure and business demand, weekends and local events
Ancillary revenue growth
- Promoting services (breakfast, add-on sales)
- Extras become a growth lever in their own right
Performance and quality tracking
- Comprehensive monthly reporting for each hotel: KPIs, market analysis, forecasts
- Online reputation monitoring and recommendations to keep review scores above key thresholds
The results
- Summer 2026, June to September (vs last year, both hotels combined)
- Total revenue: +14%, or +€61k
- Rooms revenue: +13%
- Ancillary revenue: +18%
In September 2026
- Total revenue for the duo: +18%
- Up to +21% in rooms revenue in August at the ibis budget
Two hotels, one strategy: the duo grows together, without one growing at the other's expense.
Results
- +61k€
- in revenue over the summer.
- +13%
- in rooms revenue (vs last year).
- +18%
- in revenue in September (vs last year).
Figures recorded on this engagement, over the period stated. They are not indicative of results achieved at any other property.
